Adrià is Director of Business Design at InnoCells the digital innovation hub and corporate venturing vehicle of Banco Sabadell. InnoCells focuses on strategic venture capital, digital strategy and business building.

Prior to this, Adrià led mVenturesBcn, the investment arm of the Mobile World Capital Barcelona Foundation (MWC). He started his professional career in strategy consulting at Accenture and Deloitte. Beyond his professional work, Adrià is lecturer in several master courses in business model innovation and entrepreneurship, as well as mentor of digital start-ups.